International Climate Campaign Launched

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Promoting Scottish action in response to the climate emergency.

A new international digital campaign to show what Scotland is doing to tackle the climate emergency has been launched ahead of COP26 in Glasgow later this year.

“Let’s do Net Zero” aims to demonstrate the action that Scotland is already taking to protect the planet, inviting global collaboration ahead of COP26.

It showcases the achievements of Scottish communities, businesses and organisations who have already taken action to reduce emissions and introduce more environmentally sustainable practices.

Scotland is already committed to reaching net-zero greenhouse gas emissions by 2045 and record capital investment of £1.9 billion will be spent between in 2021/22 on tackling climate change and creating good green jobs.

Launching the campaign, Cabinet Secretary for Net Zero, Energy and Transport, Michael Matheson, said:

Scotland was one of the first countries in the world to declare a climate emergency and we are wholly committed to ending our contribution to climate change, definitively, by 2045.

We can be proud that we have already halved our greenhouse gas emissions since 1990, but the second half of the journey to becoming a net-zero nation will be far more challenging, and require everyone to play their part.

Climate change is the greatest threat facing the world’s population. It’s not a distant, far away problem: we’re already seeing the impact here in Scotland.

The journey to net-zero will transform every aspect of our lives: how we live, how we work, how we travel. It presents huge potential for us to seize the opportunities that becoming a net-zero society presents – growing our economy, improving our health and wellbeing whilst protecting and enhancing Scotland’s iconic natural environment.

2021 is a vital year for climate action and COP26 in Glasgow puts Scotland centre stage. We’ll demonstrate the climate action Scotland is taking, the ways in which we put people and wellbeing at the heart of all we do, and how our Scottish values underpin our place in the world. The time for action is now. It is the people living on this planet, at this moment, who can secure the future of our climate for the next generations.

This campaign highlights the need for urgent, collective action. If we all play our part in the just transition to a net-zero economy, Scotland can show the rest of the world how it’s done – and ensure our people, businesses and communities are the forefront of our new green economy.

Information on how to help Scotland reach net-zero is available at

A just transition is about ensuring that, as we reduce our emissions and respond to a changing climate, the journey is fair and creates a better future for everyone – regardless of where they live, what they do, and who they are.

Two new Ministerial positions to support Scotland’s just transition to net-zero – Cabinet Secretary for Net Zero, Energy and Transport, and Minister for Just Transition – were announced in May 2021